GirnarSoft: Acquire customers at low costs - SEO, SEM

Acquiring customers is costly and it is nothing new that we are telling here. Having your site Search Engine Optimized is crucial to invite maximum organic traffic - this comes free as user searches for you using search engines and if your site is search engine optimized then your link would appear before your competition. Other way to acquire customers within the scope of Search Engines is Search Engine Marketing (SEM). SEM is basically asking search engines to display your link as a sponsored link when user searches with keywords that you would expect to match your product/service offering. You would need to pay for each user coming to your website by clicking the sponsored link displayed by search engine. To maximize the return on investment a lot of analysis goes behind SEM - choosing right keywords, analyzing the user behavior and sale closure for traffic coming in through each keyword, effective cost of customer acquisition per keyword bought etc.

SEO
To get the best return on investment it is of utmost importance to attract traffic to your site/service that is organic. Organic traffic is classified as the one that reaches your website by searching on various search engines like google, yahoo, msn etc. To attract this traffic the site must be optimized such that it is listed when user searches for products/service that is offered at your site. The science behind getting the site listed above others when user searches for product/service offered at your site is called Search Engine Optimization (SEO). A lot goes on behind the scene when a search engine evaluates all possible search results and decides to show its first page of search results to the user. Lot many attributes are used to decide who takes the top slot. Most search engines measure the popularity of a web page by looking at:

This is just the tip of iceberg, SEO is an iterative process and requires continuous monitoring and refinements to site to ensure your site gets listed above your competition. GirnarSoft has deep domain expertise in search engine optimizing the site. SEO service will not only lead to increase in page rank it will also reveal insights on what users search before they reach your site and what they searched that was missing on your site because of which they never reached you.

SEM
Search engine marketing is all about getting customers to visit your website who want to buy what you sell, at a price you want to sell it at and making it so easy for them that they don’t go away without making a purchase. It basically involves analyzing and data mining what works best for your site. SEM is asking search engines to display your link as a sponsored link when user searches with keywords that you would expect to match your product/service offering. You would need to pay for each user coming to your website by clicking the sponsored link displayed by search engine. To maximize the return on investment a lot of analysis goes behind SEM - choosing right keywords, analyzing the user behavior after they reach your site and sale closure for traffic coming in through each keyword, effective cost of customer acquisition per keyword bought etc. GirnarSoft offers SEM service to give you best return on your investments and parallely giving you insights of the data collected from users visiting your website. GirnarSoft’s expertise to quickly integrate tracking mechanism that enables the algorithms to be applied to give you maximum return on investment is the key differentiator. In this service we will tell you what keywords to bid on and what effective cost per revenue generating customer turns out to be.