WebAnalytics
Service aims at collecting the data of what users are doing
at your site. This data tracking part, usually underestimated
by site owners, is the most crucial for any site/service. Its
of utmost importance to be able to collect the data of what
users are doing at your site. Are they using your service the
way you envisioned it ? Are the users following the intended
navigation path ? Are they spending enough time on each page
as you though they would ? How many people are registering after
they land at your homepage? Where are the drop offs in navigational
flow ? Most importantly what is your conversion flow metric
that leads to that much sought after sales that generates revenue
for your company ? For eg a conversion metric funnel may look
like this for typical e-coommerce site:
100 users visiting homepage
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10 users registering
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8 users using the service after registering
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4 users on intermediate page 1
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2 users reaching checkout page 2
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1 user ending up with a successful sale Have
you ever analyzed the data in this form ? Now add to it which
segment of user does these 100 users form - organic traffic,
paid traffic, banners ads, Email Marketing, SEM traffic ?
how does each segment perform over the other? Which is the
segment that is giving you maximum return on your investment?
If you have not sliced and diced your data like this then
GirnarSoft’s WebAnalytics service is the answer - Get
ready for tons of insights that will come out of this analysis
along with a tracking system that will enable individual user
level tracking.
EMail Campaign and Data Tracking
Along with WebAnalytics service one useful and important component
that comes along is the Email campaign tracking. All the users
whom you are sending mails to - what is actually happening
to all those mails ? How many users opened mail, How many
users came to your site after that, how many registered and
then the conversion funnel there of? GirnarSoft’s Email
Tracking service helps you know exactly what the result of
each campaign has been and the cost of effective customer
acquisition per campaign.
To know more about this service email
us at emailservice@girnarsoft.com |
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