SEO and SEM Service

SEO Service

Search Engine Optimization (SEO) is the art of acquiring customers organically. Organically would mean that the users who came to your site through search engines. The best part is that its relevant customer who was seeking the content/service your site provides, and on top of it you do not have to pay anything for getting him to your site. How does this work out ? Google, Yahoo, MSN are the three most popular search engines with Google taking the number one spot. Try searching for "new cars in India" at Google and you will find CarDekho.com is the first link that appears. This is a niche auto portal for Indian consumers that is operated by GirnarSoft which attracts over 120,000 organic visitors every month. Our expertise in SEO is backed by our vast experience and the fact that we have been able to keep up pace with the changing dynamics of Search Engine Optimization. Things that would work 5 years back or even in 2006-7 do not work any more(for eg. comment spamming no longer works the way it used to couple of years back!). Its important to partner with a firm that is keeping pace with the changing environment in SEO. GirnarSoft proves its skills by practical application on its own products as well as for its clients. SEO is one of the most important aspects for your customer acquisition strategy.

SEO
To get the best return on investment it is of utmost importance to attract traffic to your site/service that is organic. Organic traffic is classified as the one that reaches your website by searching on various search engines like google, yahoo, msn etc. To attract this traffic the site must be optimized such that it is listed when user searches for products/service that is offered at your site. The science behind getting the site listed above others when user searches for product/service offered at your site is called Search Engine Optimization (SEO). A lot goes on behind the scene when a search engine evaluates all possible search results and decides to show its first page of search results to the user. Lot many attributes are used to decide who takes the top slot. Most search engines measure the popularity of a web page by looking at:

a) Number of links

b) Quality of links

c) Anchor text (text used by linking website to describe your web page)

d) CTR (click through rates, when your website does show up on the search engine)

This is just the tip of iceberg, SEO is an iterative process and requires continuous monitoring and refinements to site to ensure your site gets listed above your competition. GirnarSoft has deep domain expertise in search engine optimizing the site. SEO service will not only lead to increase in page rank it will also reveal insights on what users search before they reach your site and what they searched that was missing on your site because of which they never reached you. We offer both onsite and offsite optimization services.

OnSite Optimization

This is the way the site is structured such that search engines find your content to be most meaningful when user searches for such a content in google. This in itself is a vast topic and GirnarSoft has proprietary tools to evaluate the on page optimization for targeted keywords. For a free analysis for your site Please mail us at seo@girnarsoft.com. Our analysis would cover the basics (head, title, keywords, description etc) to advanced topics (inlinking strategy, url structure, duplicate content issues, redirect analysis, canonicalization approach, content layout etc).

OffSite Optimization

This is tougher than the OnSite Optimization as the control does not lie in your hands totally. Offsite optimization is basically promoting your content such that google search engine feels that your content is indeed carrying authority for the targeted keywords. Multiple activities are included in offsite optimization like Content Writing, Social Media Optimization, Link Submission, Article Submission, Social Bookmarking, Link Building etc. To this effect GirnarSoft as split the service into four wings each specializing in its own domain :-

Link Building Service

The Link Building Team at GirnarSoft only follows white hat techniques for this exercise. The Link Building covers contacting webmasters in your domain for links from relevant pages of their content. We dont buy links or sell link and would encourage you not to get involved with firms that do such activities. Higher the page rank of the page from where you get the link more importance it carries in the eyes of search engines.

Social BookMarking Service

We have proprietary tools and a team doing manual submissions to promote your content by bookmarking it across hundreds of available bookmarking sites. The team is expert to not get banned by the popular submission sites like Digg, Stumble Upon, Reddit, Delicious.

Content Writing Service

We have a team of expert writers trained to generate SEO friendly content which is of high quality. This team is responsible for creating articles, writing and maintaining hundreds of blogs daily, Site Content. The team comprises of journalists, free lance writers, and invited columnists who are experts in their own domains. With GirnarSoft you can trust that your blog writing, article creation and content generation will never stop ! The most important part is that its all original content, as this is what is valued the most by Search Engines.

Directory Submission Service

Submitting your site to our handpicked list of numerous directories. There are some paid directories that carry a lot of link weight and all such costs would be revealed to the client before submission.

Flickr Service

Automating the submission of your pictures to Flickr in SEO friendly manner such that it generates back links for your site.

Blogger Service

- Creating and maintaining blogs and updating them with new links being generated on your site in scheduled manner. We support Blogger, Wordpress and Drupal Blogs.

To know more about our SEO services OR to get a FREE Quote just drop a mail at seo@girnarsoft.com

SEM Service

Other way to acquire customers within the scope of Search Engines is Search Engine Marketing (SEM).
SEM is basically asking search engines to display your link as a sponsored link when user searches with keywords that you would expect to match your product/service offering. You would need to pay for each user coming to your website by clicking the sponsored link displayed by search engine. To maximize the return on investment a lot of analysis goes behind SEM - choosing right keywords, analyzing the user behavior and sale closure for traffic coming in through each keyword, effective cost of customer acquisition per keyword bought etc.