Web Analytics Service
Web Analytics Service aims at collecting the data of what users are doing at your site. This data tracking part, usually underestimated by site owners, is the most crucial for any site/service. Its of utmost importance to be able to collect the data of what users are doing at your site. Are they using your service the way you envisioned it ? Are the users following the intended navigation path ? Are they spending enough time on each page as you though they would ? How many people are registering after they land at your homepage? Where are the drop offs in navigational flow ? Most importantly what is your conversion flow metric that leads to that much sought after sales that generates revenue for your company ? For eg a conversion metric funnel may look like this for typical e-commerce site:
100 users visiting homepage
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10 users registering
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8 users using the service after registering
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4 users on intermediate page 1
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2 users reaching checkout page 2
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1 user ending up with a successful sale
Have you ever analyzed the data in this form ? Now add to it which segment of user does these 100 users form - organic traffic, paid traffic, banners ads, Email Marketing, SEM traffic ? how does each segment perform over the other? Which is the segment that is giving you maximum return on your investment? If you have not sliced and diced your data like this then GirnarSoft’s Web Analytics service is the answer - Get ready for tons of insights that will come out of this analysis
along with a tracking system that will enable individual user level tracking.
EMail Campaign and Data Tracking
Along with Web Analytics service one useful and important component that comes along is the Email campaign tracking. All the users whom you are sending mails to - what is actually happening to all those mails ? How many users opened mail, How many users came to your site after that, how many registered and then the conversion funnel there of? GirnarSoft’s Email Tracking service helps you know exactly what the result of each campaign has been and the cost of effective customer acquisition per campaign.
To know more about this service email us at emailservice@girnarsoft.com