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Web Application


BlueStone is India’s leading destination for high quality fine jewellery with strikingly exquisite designs. In a short span of time, BlueStone has built a large family of loyal consumers in India and abroad. You can also experience luxury shopping from the comfort of your home with our complimentary Try At Home service.

  • Framework
  • Time
    8 Months
  • Team
    3 Members

Web Application


BlueStone is India’s exquisite jewellery brand that offers an array of certified jewellery. It is a front-runner in the online jewellery space with a splendid collection ranging from diamond jewellery, plain gold jewellery, and gemstone jewellery to platinum jewellery. It is the largest and leading e-commerce focused retailer in India. It has an intact consumer engagement with a strong 360 degree approach to capture the market.

Need of Bluestone E-Commerce Platform

With all the pros a leading jewelry brand can provide, it comes with more than 4,000 unique designs to pick out your favorite one. You can be rest assured of product transparency and personal customization. With a rising popularity among both men and women, and eventually with its kids collection, it has touched a chord when it comes to a destination for family jewellery.


    • Based on hyper customised behaviour of buyers, BlueStone has developed an automated targeting system that engages its users and enhance their shopping experiences.
    • Integrated ERP systems handles shopping right from purchase to delivery of the products.

Solution & Features

The convenience and experience of shopping with the Try at Home Service has made it a popular name with its consumers in India and abroad. It has bridged the gap between the jewellery makers and its admirers to make an outstanding brand presence with its online and offline consumers.


  •  30-Day Money Back switches to guarantee complete refund.
  •  Next Day Delivery initiates quick buys and last minute gifting drives.
  •  Try At Home feature allows easy shortlisting and free trials at one’s convenience.
  •  Lifetime Exchange services product exchange for a lifetime, a promise that stands intact with the brand.
  •  Shopping Assistance Tool enables shopping by personality, face shape and personalized favorites.
  •  International Shipping exposes it worldwide among jewelry lovers across the continents.


Home Page
Product Page


  • 2 million plus unique monthly visitors with 45% repeat customers a month.
  • Receives 5,000 -7,000 orders per month.
  • Awarded with Outstanding e-retail performance by eTailing India.
  • Awarded Best Online Jewellery Portal by India Bullion and Jewellers Association.
  • Marked under Luxury e-Retailer of the Year by 4 th Indian Retail & e-Retail Awards 2015.
  • Bluestone CEO, Gaurav was featured under Fortune Indians “40 Under 40” cover.
  • Try at Home services scaled up to 16 cities throughout.

User Types & Categories

There are three types of User Roles:

  • Admin – Brand owner who has access of all reports, accounts, seller, buyer management, inventory management and other more features related to business owners.
  • Seller – Store Owner or Sales Executives to manage their inventory, sales reports.
  • Buyer – Browse front panel and order products, delivery status, payment etc.

Technology Stack

  • Java EE (Frameworks)
  • AJAX Libraries (API)
  • CloudFront (API)
  • PayPal ( Payments)
  • Visa
  • MasterCard
  • American Express
Our Offices
Jaipur 1. Adarsh Nagar Office: 372-B, Adarsh Nagar,Near Bhag Singh Chowk, Jaipur – 302004 2. JTM Office: JTM, Model Town, Near Jagatpura Flyover, Jaipur - 3020173. SEZ Office: Plot No. IT-A-016-D, IT/ITes Zone of Mahindra World City, Jaipur (Raj), Pin Code - 302037
Gurgaon Suite No. 7-11, Ground Floor, VR1 & U&I, SCO-83, City centre, Sector 29, Gurgaon -122001
Hyderabad Girnar Software Pvt Ltd, 3rd floor, Jubilee square complex, Plot no 1128, Road no 36, Jubilee Hills, Hyderabad, Telangana -500 033
Mumbai Basement, Advance House, Plot-A, ARK Industrial Estate Compound, Off. Makwana Road, Marol Naka, Andheri(E), Mumbai-400059