Digital Marketing Industry Approach

Do you need to renew your website? Do you need SEO advice? Do you want to start an email marketing campaign?

What your company really needs is a transversal marketing solution , capable of exploiting the potential of each channel. In four words? Digital marketing strategy .

GirnarSOFT offers all the digital services that your brand needs to be competitive and make a difference on the web, but it also does something more: designs, plans and integrates web and digital activities with your marketing strategy, to strengthen online presence of the brand and achieve corporate objectives.

We analyze the market, identify the target audience, create personalized content and never lose sight of the user, following him step by step in his journey through the different communication channels: for each work phase, we monitor and study the results obtained, to improve and optimize from time to time our strategy for your company.

How dynamic is your marketing, sales and communication team? Many companies are discovering and learning that outsourcing many (digital) marketing activities can be a key activity for increasing the results of their company.

It is necessary to consider that the benefits of digital marketing affect the entire customer experience that goes from the generation of the contact to the management of the acquired customer up to the advocate phase . If implemented correctly, an effective integrated digital marketing strategy can lead to an improvement in the ability to create and manage contacts, to an increase in the analysis capacity of the latter and therefore to an appropriate inbound marketing strategy that provides the interlocutor with information you are looking for just when you need it. Furthermore, thanks to integrated digital marketing , communication can be managed on all online channels in a coherent way thus improving coordination, reducing errors and optimally using resources.

Obviously, adopting an integrated digital marketing strategy without using outsourcing at least in one phase can entail unimaginable costs that many companies can hardly take on. For this reason, using outsourcing is the right solution to keep up with market developments in an accessible way.

The advantages of outsourcing

The first question to ask when deciding to adopt an integrated digital marketing strategy is: “Do I have the resources (technological, human and economic) necessary to correctly implement this type of strategy?” To answer it is necessary to pay attention to:

• The technologies, software and integrated systems already used and integrated by the company
• The necessary skills , those owned by the company and those to be acquired
• The availability of time to invest in the global project (divided between strategy and execution)
• The core business of your company (products or services and online or offline sales flow)

The importance of these aspects is fundamental in the decision-making process that leads to the choice between insourcing, outsourcing and the right balance. If integrated digital marketing plays an important role within the company but does not represent the core activity and you do not have the tools and skills required, outsourcing can be the necessary but above all the most convenient way.